Abrupt Rise In Personal Hygiene Market Gives Birth To New Startups - BW BUSINESS WORLD - By Pooja Malik
“Hygiene has been the focus of the government with programs like Swach India, Covid brought personal hygiene into focus. Consumers have become smarter. They not only trust the claims on the front of the label but also spend time reading the back of the label. The pandemic has had a habit-changing effect on personal hygiene,” said Reetesh Dhingra, Co-Founder, WiZ.
Dhingra added, “The slow growth of personal care hygiene products was a catalyst to growth in the pandemic, there were many new launches like surface disinfectants, the vegetable was, fabric sanitizer. These products saw sales in the early stage of the pandemic but have since lost their acceptance with the consumer.”
The increasing female population and rapid urbanization, rising female literacy and awareness of menstrual health and hygiene, rising disposable income of females, and women empowerment are expected to accelerate the growth of the feminine hygiene products market across the globe.