How Hygiene Industry Is Booming Due To Coronavirus Outbreak - bwhealthcareworld.com - by Manisha Reetesh Dhingra
The unexpected emergence of the pandemic has prompted the broad use of personal hygiene products to mitigate the potential spread of the virus, boosting the market growth.
Our lives have been severely disrupted as a result of the COVID-19 outbreak. With the phased lockdowns, social isolation, and working from home, our daily routines have been completely altered. It seems that the entire world is under catastrophic conditions that we have only seen in sci-fi movies and television shows till now. This deadly virus has infected people from all walks of life, regardless of religion, class, or money, and has disrupted workflows all around the world. In reality, we don't know how many waves are still waiting in line, but as more people are getting vaccinated, one thing is certain: the pandemic will pass soon and we’ll regain our sense of normalcy.
Nevertheless, there has also been a positive impact. It taught us that health is a necessity, not a privilege. The unexpected emergence of the pandemic has prompted the broad use of personal hygiene products to mitigate the potential spread of the virus, boosting the market growth. We just can't deny the fact that before COVID-19, personal hygiene was confined to a single chapter in a science textbook. But with the rising focus on hygiene, it has once again been emphasized that 'prevention is better than cure'.
The pandemic and transformed consumer behaviour
Following the impact of COVID-19, consumer purchasing behaviour has transformed dramatically. People have realized that adequate personal care is one of the most important precautionary actions, thus the personal care routine has now become an essential part of everyday life. Even social media has played a vital role in modifying consumer buying behavior when it comes to personal hygiene products by increasing customer awareness and making products available on e-commerce platforms.
With the highly contagious virus remaining on numerous surfaces, demand for surface disinfectants, sanitizers and germ-killing soaps has increased with an exemplary growth rate. As it is proving to be an extremely effective defence mechanism against COVID-19, most people now have several bottles of hand sanitizer and soap in their homes, offices, cars and even pockets.
In any battle between humans and contagious diseases, hand cleanliness has been the most effective weapon. As a result, hand washing multiple times a day has become the norm. Thus, hand soaps and cleansers have become more popular than ever before.
At a time when sanitisers, face masks, soaps, and disinfectants have suddenly become as important as medicines, such accelerated growth comes as no surprise. By 2025, it is estimated that the Indian hand sanitizer market would be worth more than $2 billion. This pattern isn't likely to change in the coming years.
If we dive into facts, then, according to Nielsen, the demand for products including hand sanitizers, floor cleaners, and hand washes increased from March onwards. In March, sales of hand sanitizers increased by 340 percent across all trade channels. According to several media estimates, the Indian Beauty and Personal Care market will develop at a 9 percent compound annual growth rate (CAGR), rising from USD 14-15 billion in 2017 to USD 22-23 billion in 2022. India's hygiene industry is booming, and it will continue to get stronger.
The pandemic is a once-in-a-lifetime event that will undoubtedly end soon, but any lessons acquired must be preserved for the long term. When things go wrong, it's often considered that they're trying to teach us a lesson. It's important to remember that, whether or not there is a pandemic, keeping yourself and your surroundings clean is critical because your health comes first. Cultivating these habits is a great long-term strategy for keeping our society healthy and is the most efficient method to attain our goal of 'Swachh Bharat.'